Established in 2016, WEST COAST BEAUTY INC. built its foundation and excellent reputation by servicing hair stylists and salons in the traditional manor through  incredible brands, advanced education and impeccable personalized service.

In the years to follow, the needs of hairstylists began to change due to an ever increasing pace of business. Our cherished professional beauty community began to require more tailored solutions, on their terms and timelines which presented a unique challenge not only to us, but to all traditional distributors, nation-wide. In response, we got to work on creating a better solution.

Today, WEST COAST BEAUTY INC. is the first and only full-service, boutique professional beauty distributorship that offers hairstylists access the industry's most coveted brands, products, business solutions and education... COMPLETELY ONLINE.

Our unique and comprehensive service model provides our community of salon professionals with the ability to focus on their craft while supporting their business needs ON THEIR TERMS.

We provide busy salon owners with ability to order exactly what they need ANYTIME online, or they can connect with a dedicated, live WCB Beauty Coach to support their needs.

We also provide independent stylists with access to ALL of our products and services online, without limitations or shelf stock requirements.

We invite you to join us in our mission to lead the professional beauty industry towards a more modern, enriching and rewarding business solution that safely connects hairstylists to the brands they love, without unnecessary complexity.