The infrared heat penetrates deep into the cortex of the hair and dries it from within which minimizes the risk of hair damage and reduces the drying time. So not only are you taking care of your hair, you will also have your hair stylish with less effort than before! The infrared light also contributes to a healthy blood circulation and reduces hair loss. A healthy blood circulation also makes the hair grow longer. The built-in ionic generator creates millions of negative ion particles. The ionic technology allows these particles to seal cuticles, infuse moisture, rehydrate, eliminate frizz and provides a silk and smooth end result.